GO LIVE: No More Excuses

GO LIVE: No More Excuses

By now you’ve heard all the hype about using video to tell your brand’s story. You’ve seen the stats the demonstrate how effective video is at inspiring engagement and driving actions. So what’s holding you back? Is it time? Money? Lack of resources?

Don’t let any of those hold you back. Video content is easier to create and share than ever before; You can even get started with just a smartphone and an internet connection. Authenticity and story matter more to your audience than production value.

Use tools like Facebook Live or Periscope to live stream video to your fans or followers. We’ve seen these tools get more organic reach than highly produced content. Look at your strategy and goals to identify where live video might be an effective way to communicate your message.

If you’d like to have the capability to quickly edit video on the go, there are a ton of apps available that can help you easily create produced content on your phone. Splice, developed by GoPro, is one that we can recommend. It’s extremely simple, but has the functionality you need to create great looking video. iMovie’s mobile app has also become formidable, supporting 4K video.

Video is a very effective way to share your story, and with all the tools you need to get started right in your pocket, there’s no reason why you shouldn’t be using it. Remember that it’s part of your toolbox and leverage it when it makes sense. You’ll be surprised how quickly you adapt it will become a regular part of your content plan.


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