What Exactly is a Raconteur?

What Exactly is a Raconteur?

The encyclopedia.com defines a “raconteur” as “a person who tells stories and anecdotes in a skillful and amusing way.” Raconteurs can entertain, educate and inspire action. You may recognize the names of a few famous raconteurs throughout history: William Shakespeare, The Brothers Grimm, Charles Dickens, Walt Disney, Johnny Cash, Steve Jobs, J.K. Rowling… the list could go on forever! Storytelling has been around since humans have been able to communicate, and it has been essential to the preservation and transmission of knowledge and ideas. So what does that have to do with marketing, communications and helping organizations reach their goals? How can taking the approach of a “raconteur” help your business? Consumers today are bombarded with messaging wherever they go, online and off, and they have adapted, tuning out much of this noise. We have become experts at ignoring typical advertisements and recognizing disingenuous corporate communications. It’s tougher than ever to reach and connect with an audience. That’s where the skills of a Raconteur come into play. Storytelling has stood the test of time and proven itself to be the most effective way to communicate information. Combined with technology, which has given us an almost infinite number of ways to tell stories and reach audiences, the potential is there for a golden age of storytelling. It’s time to tell your brand’s story. Rather than simply broadcasting your message, work it into meaningful, relatable stories. Show how you’re helping people and changing the world. Entertaining, authentic content will not only reach your audience, but it will resonate and prompt them to share and take action. Let Raconteur Creative help you reach your goals by telling your brand’s story. Contact us today!” target=”_blank” rel=”noopener noreferrer”>Encyclopedia.com defines a “raconteur” as “a person who tells stories and anecdotes in a skillful and amusing way.” Raconteurs can entertain, educate and inspire action. You may recognize the names of a few famous raconteurs throughout history: William Shakespeare, The Brothers Grimm, Charles Dickens, Walt Disney, Johnny Cash, Steve Jobs, J.K. Rowling… the list could go on forever! Storytelling has been around since humans have been able to communicate, and it has been essential to the preservation and transmission of knowledge and ideas.

So what does that have to do with marketing, communications and helping organizations reach their goals? How can taking the approach of a “raconteur” help your business?

Consumers today are bombarded with messaging wherever they go, online and off, and they have adapted, tuning out much of this noise. We have become experts at ignoring typical advertisements and recognizing disingenuous corporate communications. It’s tougher than ever to reach and connect with an audience. That’s where the skills of a Raconteur come into play.

Storytelling has stood the test of time and proven itself to be the most effective way to communicate information. Combined with technology, which has given us an almost infinite number of ways to tell stories and reach audiences, the potential is there for a golden age of storytelling.

It’s time to tell your brand’s story. Rather than simply broadcasting your message, work it into meaningful, relatable stories. Show how you’re helping people and changing the world. Entertaining, authentic content will not only reach your audience, but it will resonate and prompt them to share and take action.

Let Raconteur Creative help you reach your goals by telling your brand’s story. Contact us today!

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